The price of the iPhone 14 has gone up – Apple didn’t tell you this

The iPhone 14 price hike is real across the UK and EU, where we’re seeing increases of up to £150 and €200 – making the standard iPhone and iPhone 14 Pro models much more expensive than they are in the US.

I understand that inflation is difficult now. European currencies are dropping in values, and Apple has a relative aversion to VAT at times, but a $3 trillion business certainly doesn’t need to increase the cost of its hardware drastically.

What harm?

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