After announcing the iPhone 14 and iPhone 14 Pro, Samsung released a new announcement that appears to convince iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests — flips.

The ad, titled “Join the Other Side,” begins with a Flip4 user showing off the device’s design for what is supposed to be an iPhone‌ user, highlighting features like how he can stand alone to take group selfies. An iPhone user says, “I’ll never switch to Samsung. I love my phone,” perhaps tapping into the idea that iPhone ‌ users are “stubborn” to try devices made by companies other than Apple.

The iPhone‌ customer becomes obsessed with everything that flips and closes, like a book, a toilet seat, and more. In multiple sectors, the iPhone ‌ user is obsessed with foldable things, like pizza, all while repeating to themselves phrases like “I’ve always loved my phone,” “I’ll never switch,” and “I’ll never switch to a Samsung.”

Near the end, an iPhone user‌ wakes up from the nightmare and tries to fold his smartphone in half, and since he doesn’t, they place an order for the Galaxy Z Flip4.

Ahead of the launch of the iPhone 14‌, Samsung released another announcement mocking the expected “lack of innovation” of Apple’s latest phones compared to the Galaxy S22 Ultra and Z Flip4 phones.

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