Nike earns high revenue from NFT


Jakarta, duniafintech.com – Today’s crypto news is discussing that Nike is the highest-earning brand of NFT.

The company’s non-fungible token project has reached a very impressive figure. The world of cryptography and NFT is now a promising critical field.

For complete information, let’s take a look at the review of the world-class company in today’s crypto news summary.

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Earn High Profits From NFT – Crypto News Today

The non-fungible currency (NFT) project of footwear giant Nike brought the company’s revenue to 185.34 million US dollars, or about 2.7 trillion rupees.

I mentioned from yahoo finance, As of Friday (9/9/2022), according to data published on crypto-analytics platform Dune, this revenue is seven times that of luxury fashion brands Dolce and Gabbana, which ranks second in NFT earnings.

From the number of secondary market transactions, Nike NFT’s transaction volume reached 67,500 while the secondary transaction volume was US$1.29 billion, ranking first among the 12 registered brands issued by NFT.

Other sports and modeling companies make up the top five on NFT’s revenue list, followed by Dolce & Gabbana, Tiffany and Gucci with revenue of $25 million, $12 million and $11 million, respectively.

Additionally, adidas ranks fifth with total revenue of $10 million, but ranks second with over 51,000 transactions.

Last December, Nike made headlines in the NFT world by acquiring digital fashion studios RTFKT, which designs NFT sneakers and apparel in both the virtual and real worlds, and launched CloneX, a series of NFT avatars.

In April, Nike and RTFKT released their first CryptoKicks virtual sneaker collection, with 20,000 NFTs including one designed by artist Takashi Murakami, which was purchased for $134,000.

The increase in Nike’s NFT revenue occurred in the midst of the cooling of the NFT market. According to the fingerprint analytics report issued by Liputan6.com Released in August, NFT’s transaction volume was down 41 percent in the second quarter of 2022 compared to the first.

Today's Crypto News

FIFA launches the NFT platform for football fans – crypto news today

Previously, FIFA, the international football body, announced the upcoming launch of the NFT platform for sports fans around the world. The NFT industry has penetrated into various sectors and has also brought in profits.

Cited by Bitcoin.com, FIFA + Collect will offer a digital collection that captures the biggest match moments of the FIFA World Cup, as promised by the organization.

In addition, FIFA is also developing the NFT platform in partnership with blockchain company Algorand.

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FIFA is preparing to open its new non-fungible tokens (NFT) platform later this month.

Initially, FIFA + Collect will release a series of initial token sets and reveal details about upcoming exclusive and limited edition collectibles. The organization revealed this in a press release on Friday.

The digital collection will represent unforgettable moments from football matches and feature iconic art and images from the FIFA World Cup and Women’s World Cup tournaments.

“This exciting announcement makes the FIFA suite available to all football fans, and democratizes the ability to own a part of the FIFA World Cup,” said Romy Gay, FIFA Business Director.

He said the fan base is changing and football fans around the world are getting involved in the game in new and exciting ways.

Launched in 3 languages

“Just like sports memorabilia and posters, this is an opportunity for fans around the world to interact with their favorite players, moments and more on a new platform,” Rumi said.

FIFA + Collect will be available on FIFA +, the federation’s digital platform that provides access to live football matches from around the world, interactive gameplay, news, tournament information and other original content.

Meanwhile, FIFA + Collect will initially launch in three languages ​​English, French and Spanish with more to come, and across web and mobile devices.

FIFA’s NFT platform was created as part of a partnership with Algorand announced earlier this year.

“FIFA’s commitment to the Web3 outreach made possible by Algorand is a testament to their innovative spirit and desire to communicate directly and seamlessly with football fans,” said the company’s interim CEO, W Sean Ford.

Meanwhile, in May, FIFA and blockchain technology companies agreed on a technology sponsorship and partnership deal ahead of the 2022 FIFA World Cup in Qatar.

This is the review about Nike and FIFA’s dependence on NFT as summarized in today’s crypto news. We hope it is useful.

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Author: Contributor / Shuhada Banji A



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