In a recent interview with Asian croakone of the sectors that focus on markets from CNBC InternationalXbox heads Phil Spencer talk about how Microsoft Open to more acquisitions in gaming sector. Although the famous publisher is still in the process of leveling its core $75 billion Buy Activision Blizzardexpressed the importance of continuing such moves online to stay relevant in the competitive world of game publishing.
Microsoft intends to keep Xbox ahead of innovation and competition
Spencer recently visited Japan for a conference Tokyo Games Festival And to meet its best developers. He expressed Microsoft’s aspirations to be more integrated with talented production roles, whether they are existing partners or independent innovators. Spencer further emphasized that Microsoft will always be there Hungry for acquisition opportunities Whenever they see potential, emphasizing that Xbox stays in The vanguard of innovation and competition.
“This is a competitive market, I don’t think we should be pushing anything. Tencent is the largest gaming company on the planet today, and it continues to invest heavily in game content and game creators.”
Follow Spencer, “Sony is a bigger company than we are in gaming today, and they keep investing. It is a very competitive market.” The CEO concluded, “We strive to be a major player. We want to provide great content to our players, and we will remain active, whether through internal investment or building new partnerships.”.
The company is making efforts to capture the Japanese RPG market and is satisfied with the partnership with Discord
Japanese market RPG Games have remained a profitable pie among publishers. we Sony And the nintendo Still holding the largest share of the stock, Spencer noted that’s why Microsoft is putting more effort into Building relationships with Japanese creators By sharing Xbox vision for Next Generation Games And what kind of gaming environment they strive to build for gamers as well as for creators. He wants respected Japanese developers to witness Microsoft’s vision and inspire them to join forces on their next creative projects.
Moreover, in the interview, Spencer emphasized that the company has no interest in the acquisition discord. He stated that he is satisfied with how the two companies have worked together as a team thus far. Recently, Xbox partnered with Discord to integrate voice chat services into the much-acclaimed platform. This puts Xbox ahead of the main competitors on console platforms in terms of player engagement.
Microsoft has no plans to raise Xbox prices
In view of PS5Price hikes Recently, the head of Xbox was asked if there are plans for the same Xbox consoles. However, Spencer denied the existence of such current plans from Microsoft. And he is more interested in expanding his user base, especially in these times Economic challenges.
As a platform, Xbox definitely caters to the interests of its users. It remains to be seen whether or not they can achieve the same relationship with developers. With competitors releasing highly acclaimed AAA titles in a row, Xbox definitely needs to up its game in exclusive titles.
What do you think that Microsoft is open to more acquisitions to compete with Sony and Tencent? Let us know in the comments below!