Disney found too many fake Twitter users in 2016, says ex-CEO Bob Iger

Disney allegedly considered the option to buy Twitter back in 2016, former Disney CEO Bob Iger revealed while speaking at the Code Conference in Beverly Hills, California, on Wednesday. Iger claimed that Disney, with the help of Twitter, discovered that a “large portion” of Twitter’s user base consisted of fake accounts. It is claimed that Walt Disney and Twitter were ready to enter into negotiations when Iger decided to walk away from the deal. However, Iger did not mention a specific number when talking about the number of fake accounts.

According to Reuters ReportIger – the former CEO of Disney – revealed that the company was in talks with Twitter to buy the social media platform in 2016. Without mentioning a specific number, he noted that a “significant percentage” of Twitter users “are not real.”

Twitter maintained its claim that less than 5 percent of its “monetizable” Twitter users are bot or spam accounts. The social media company is currently embroiled in a legal battle with Elon Musk who has pulled out of a $44 billion (about Rs 3.5 crore) takeover deal.

Musk and Twitter are set for a five-day trial, which will take place in October.

Notably, Iger mentioned in his memoir, “The Ride of a Lifetime,” that he decided not to go ahead with the Twitter acquisition deal in 2016 due to concerns about “bad” rhetoric on the social media platform.

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